Nourish Your Brain

This series, Nourish Your Brain, was designed to promote reading as a beneficial task that nourishes the brain, like how food nourishes the body.

In my Research for this Campaign, I learned a lot about advertising and how to re-iterate an idea over and over to strengthen it and communicate it better to the audience. My ad campaign centered around promoting reading for Gen Z, so I wanted to use book imagery uniquely to convey the message while still being exciting and grabbing the audience's attention.

Studying caption writing for the ads was also exciting and felt like a problem-solving game, trying to match the right slogan that bettered our design and piqued our interest. I struggled with this because all my designs depicted breakfast foods. I was getting stuck communicating my idea without being too specific about breakfast because I wanted to promote reading at all times of the day. I learned that it was beneficial to come up with as many slogans as possible and talk to my peers for their suggestions, so I had a lot of different options that I could work with and take one word from one slogan and plug it into another, which led me to Nourish your Brain. This sounds very obvious, but I had to problem-solve for a while to come up with that, and paired with a statistic about reading, it communicates my overall idea well.